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How 3 UK Brands Reached Their Audiences With Great Content

Contently

Real Views may be classified as a blog, but to Jones Lang LaSalle (JLL), the London-based commercial real estate company that produces it, the site has become so much more. “We ” The multi-platform campaign and six-part documentary series launched in 2014 to promote Budweiser’s status as the official beer of the FIFA World Cup.

Branding 120
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How 3 U.K. Companies Became High-Class Publishers

Contently

Real Views may be classified as a blog, but to Jones Lang LaSalle (JLL), the London-based commercial real-estate company that produces it, the site has become so much more. “We for its 2014 #MontyThePenguin ad, but the retailer has long been investing in brand content in the form of print magazines. ” John Lewis.

Class 60
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How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

Although they might not admit it, boutiques are keenly aware of their target audience— classified as bohemian-bourgeoisie (bobos), creative-culturals, expansive midlifers, latte and laptop lovers. “Development has often led to [boutiques] adding value not just to the building but also the neighborhood it is situated in.”

Loyalty 40
article thumbnail

How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

Although they might not admit it, boutiques are keenly aware of their target audience— classified as bohemian-bourgeoisie (bobos), creative-culturals, expansive midlifers, latte and laptop lovers. “Development has often led to [boutiques] adding value not just to the building but also the neighborhood it is situated in.”

Loyalty 40