Remove 2014 Remove Buying Cycle Remove P2P Remove Peer-to-peer
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CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

A fitting choice for our Spotlight feature in the midst of World Cup Soccer 2014. ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. We want to throw out all that is old, but why?

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