CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES
LEADership
JUNE 26, 2014
In our continuing CMO Spotlight series, I am happy to feature SAP CMO, Jonathan Becher. A fitting choice for our Spotlight feature in the midst of World Cup Soccer 2014. ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. . Forget volume, focus on value.
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