Hinge Marketing

NOVEMBER 25, 2013

Every year professional services firms everywhere struggle to come up with a better marketing budget. Why Most Professional Services Marketing Budgets Fail. To make matters worse, most marketing budgets typically target way, way, way too many target audiences with underfunded efforts. Balance offline and online efforts.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Planning 48

NuSpark Consulting

MARCH 1, 2016

Just about every marketer has heard that salespeople who use social outsell 78 percent of their non-social peers , and that leads developed and nurtured via social networking are seven times more likely to close than other types of leads. Let’s say you have some great lead generating content pieces.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Hinge Marketing

NOVEMBER 22, 2013

For a firm with a limited budget and no marketing personnel that has no current plans for any online lead generation campaigns, what are some bare minimum things that should be done to an outdated website? Check out our Lead Generating Website Guide. Are conversions from prospects to clients tracked?

Planning 48

Planning Marketing Plans Webinar Metrics SWOT 48

Hinge Marketing

FEBRUARY 24, 2014

While this overview isn’t as industry-specific as our research, the study includes a substantial sample of professional services, and I think it offers some relevant context, strong data points, and solid guidance on making content marketing more effective in 2014. 5) Content marketing budgets are increasing. Webinars/webcasts.

Allocation 48

Allocation Marketing Budget Research Marketing Strategy 48

Webbiquity

JANUARY 17, 2011

And which tool works best for that? billion by 2014. percent of internet users, or 127 million people, will use a social network at least once a month in 2010; that figure is projected to rise to two-thirds by 2014. Odd as it sounds, the majority of B2B marketing budgets are still spent on off-line marketing tactics.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100