Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology. Did You Know?

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

Hubspot

MARCH 15, 2016

Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. 7 Amazingly Effective Lead Nurturing Tactics.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Vidyard

DECEMBER 9, 2014

Cetera Financial Group had these types of nurturing goals in mind early in 2014. They wanted to go beyond the ease of the classic batch-and-blast email nurturing of the past and evolve with a more strategic approach. They wanted to get proactive and plan content in advance. They wanted to bring in more MQLs, faster.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Hinge Marketing

APRIL 17, 2019

In this article, I’ll present six marketing automation use-cases to help you as you consider your own martech stack. I’ll also address the top benefits of marketing automation. I’d like to start first, though, with a definition of professional services marketing automation (MA). Content marketing.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Valasys

SEPTEMBER 27, 2018

A formal marketing plan is in place in 45% B2B companies (Statistica). 61% of B2B marketers consider a lack of resources – staff, funding, and time – as the biggest obstacle to successful lead generation. Marketing automation is being used by 31% of B2B marketers to increase revenue (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Hubspot

AUGUST 27, 2012

1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. 2) 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. 22) 61% of marketing companies plan to increase their email marketing efforts in the next year.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Single Grain

DECEMBER 6, 2019

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Chatbots will continue to be an important part of digital marketing in 2020.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145