How to Spot a Bad Email List and Turn It Into a Good One
Hubspot
MAY 29, 2014
According to the 2014 Science of Email report , The most common responses to unwanted email are, in order: 1) ignore or delete, 2) unsubscribe, and 3) mark as spam. Steroidal growth of email lists either means your team is buying or renting email lists, or there are bots filling out your forms. More on opt-in strategies in a second.).
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