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Does mobile search work for your business?

Biznology

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Which begs the question: does mobile search work? The answer unequivocally is yes.

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What It Means to Get Branded Content Right

Content Marketing Institute

And, because they are primarily audio- and video-driven , these efforts are well-suited for mobile consumption. And when brands don’t have the right strategy, protocols, or expectations to achieve success, the results can turn out to be more harmful than helpful (as was the case in 2013 for The Atlantic ). Click To Tweet.

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16 marketing automation platforms your organization should consider

Martech

Here is our list, which is organized alphabetically and not in any order of importance. Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). SMS campaigns reach customers quickly with personalized, targeted messages.

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

SaaS software can be accessed from any desktop computer, laptop, tablet or mobile phone. It offers services such as ride hailing, peer-to-peer ride-sharing, and a micro-mobility system with electric bikes and scooters. Slack was officially launched by Slack Technologies in August 2013. Overview: Uber Technologies, Inc.