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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

eMarketer ). eMarketer ). eMarketer ). eMarketer ). More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. eMarketer ).

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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. It’s Not Just Google AdWords.

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Why Media Companies Are Struggling (And How Inbound Can Help)

Hubspot

in 2012, according to research published by eMarketer. And while time spent with mobile, online and TV show growth, the time spent with these mediums are all highly fragmented. According to eMarketer, 57% of people use Smartphones, 67% use PC’s, 75% use tablets, and 77% use TV’s while also using another device.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

by eMarketer. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. In response, B2B spending on social media is expected to rise 67% over the next three years, with digital and online marketing spending predicted to increase 64%. B2B Marketing: Red-Headed Step-Child of SEM World?

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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity

Expanding a bit on Rebecca’s post (above), the brilliant Ryan DeShazer recommends that digital marketers take on the role of “orchestrators” of “all facets of digital and traditional marketing” (or in other words, web presence optimization ), and that they use thought leadership as a marketing communications hub.