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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

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Fear-Based Cybersecurity Content Marketing: Does It Work?

nDash

In a CSO Online article , he wrote: But I did notice a more negative trend with my tweets and LinkedIn posts, likes and comments. Cyber attacks became a pillar in mainstream media following data breaches at companies like Target (2013), Home Depot (2014), and Anthem (2015). You have a great opportunity to educate the audience.

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Content Marketing for "Boring" Industries: 10 Tips for Creating Interesting Content

Hubspot

Chartbeat conducted a study in 2013 that indicates most readers are only getting about 60% of the way through a piece of content. In other words, if you're writing educational content, then it's interesting to those whose question you're answering -- bells and whistles be damned. Not to make you paranoid, but. you should be paranoid.

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39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

Posts You Might Like to Read: How Will Data and Social Technologies Transform Inbound Marketing in 2013? No need for education to be boring, am I right? Marketing To-Dos' in 2013 and Why All Roads Lead Back to Inbound. Posts You Might Like to Read: How Well Is Your 2013 B2B Marketing Budget Aligned? Sounds good to me.

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38 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

Posts You Might Like to Read: How Will Data and Social Technologies Transform Inbound Marketing in 2013? No need for education to be boring, am I right? Marketing To-Dos' in 2013 and Why All Roads Lead Back to Inbound. Posts You Might Like to Read: How Well Is Your 2013 B2B Marketing Budget Aligned? Sounds good to me.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada.

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16 marketing automation platforms your organization should consider

Martech

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. San Francisco-based Salesforce was founded in 2007 but it purchased Pardot in 2013. Dallas-based Thryv was founded in 2013 and has 2,400 employees.