Remove 2013 Remove Cost per Lead Remove Linkedin Remove Personalization
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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

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How to Convince Your Boss to Invest in Social Media Marketing

Hubspot

The only thing standing in the way of your idea''s approval is the person in front of you -- a hardened executive whose facial expression says they can’t wait to say "no." Perhaps the number-one social media platform for B2B industries is LinkedIn. First, log in to LinkedIn at your boss’s desk and show them LinkedIn Groups.

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

Many businesses have ways to measure the cost per subscriber, or cost per lead. It has to come from real people, with real opinions and personal passions. I see social selling and content marketing (and personal branding and social business!) Twitter, Facebook, Linkedin, etc. Absolutely!

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56 Reasons Why Content Marketing Works

Marketing Insider Group

Average website conversion for companies with defined content processes is more than twice that of companies without (5.9% Using content-driven tactics saves an average of 13% in overall cost per lead. 52% of marketers generated a lead from Facebook in 2013. Emarketer ). Buffer ). ( Hubspot ).

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

As recently posted on LinkedIn By Dan Ziman. ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

As recently posted on LinkedIn By Dan Ziman. ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

As recently posted on LinkedIn By Dan Ziman. ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.