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16 Smart Resolutions for Better Marketing in 2013

Hubspot

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

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How Marketing Legend Guy Kawasaki Manages His Social Media Presence

Hubspot

Half of it is an aggregation of 30,000 RSS feeds organized into 1,500 topics ranging from adoption to zoology. Approximately twenty people/organizations have contributor-level access to HolyKaw. Organizations such as Futurity and National Geographic also have contributor-level access because they consistently post great stories.

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. The most coveted job in the marketing organization chart. The amount it costs for your marketing organization to acquire a lead. CTR: Clickthrough Rate. RSS: Rich Site Summary.