Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know
Go Beyond SEO
AUGUST 31, 2018
Adwords Search Campaign Structure. Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Also consider where they may be in the buying cycle and then group these into themes, which will then become your ad groups.
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