2013 Advertorials Transparency Trust Marketing 
Contently
NOVEMBER 29, 2016
Since 2013, the incident has served as an interesting learning experience for content marketers. It was a fairly standard advertorial, presenting the facts (or “facts”) a brand wants the consumer to know. The brand and the publication didn’t fit well together, so the ad just read like a marketing brochure.
Adobe Experience Cloud Blog
SEPTEMBER 25, 2013
The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner. After the FTC’s announcement, consensus on the marketing blogs was that federal attention will actually be a good thing. “If
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