2012 CMO CMS Development Marketing Budget Creation 
Webbiquity
JANUARY 19, 2016
Image credit: The CMO Survey. Top executives: social media marketing is for thee, but not for me. 84% of CEOs and VPs say they use social media to help make purchasing decisions. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012.
Hubspot
AUGUST 27, 2012
The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! 1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. 3) 75% of B2B companies do not measure or quantify social media engagement.
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