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Best TikTok Ads Agency: Top 5 Choices for 2022

Single Grain

However, this point applies especially to TikTok as business-related content hasn't taken a stronghold yet, and its user base, Gen Z (those born between 1997 and 2012) , have a strong dislike for advertising. As for its costs, it will depend a lot on your chosen ad type, geographic region, and target audience.

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Should You Pay for Content Distribution?

Hubspot

Remember social media marketing before 2012? By selecting the right demand generation channels. Sponsored content is similar to what used to be known as “advertorials”—but even less salesy. If you’re a B2B company, and you’re looking for super-duper targeting when sharing your content, LinkedIn may be your new bff.