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How to Use Link Building for Improving SEO

seo.co

Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. Before Google’s Panda algorithm in 2011 (and then Google’s Penguin algorithm in 2012), anchor text manipulation was rampant because it worked so damn well. Focus your inbound links on key pages.

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A Brief History of Search & SEO

Hubspot

It was in that same paper that Page and Brin first mentioned PageRank, the technology that Google uses to help rank search results based on quality, and not keywords alone. That’s partially because PageRank was based on the number of inbound links to a given page -- the more of those, the higher the ranking. 2012: Along came a penguin.

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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

Here’s what Google’s document now says about manipulating PageRank: “Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. What does Google mean when they say, “any links intended to manipulate PageRank”?

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Including one or more of these keywords in your domain name can be helpful in boosting your search rankings, as you’ll get added relevance for related queries. You won’t skyrocket to a number-one position just by adding these pages, but they’re a staple feature that every website needs to have.