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The First-Mover Advantage, Explained

Hubspot

This kind of head start has a name: first-mover advantage. What is the first-mover advantage? The first-mover advantage describes companies that are first to market, which gives them a competitive advantage over other companies, resources, or technologies that follow. First-Mover Advantage Examples.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

As my friend Crispin Sheridan shared recently on ClickZ, targeting these “first mover” items is good for link generation. in journalism/advertising from the University of Texas at Arlington in 1993 and spent several years in traditional marketing (radio, television, and print) prior to venturing into all things "Web."

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How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign

Hubspot

These teams help them with everything from publishing to their Instagram feeds to partnering with brands to coaching them on how to act during television appearances. Then, around 2011, she kind of dropped off the map (musically, that is). This wasn't their first experience rebranding a celebrity. Remember her?

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The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

The Lead Agency

The first Blockchain was developed in 2009 by Satoshi Nakamoto to produce a decentralised digital currency known as Bitcoin. Since its inception, the tumultuous rise in value of Bitcoin has seen the currency valued from $1 in April 2011 to a peak of $17,900 in December 2017. History of Blockchain. No Transparency. Paid Advertising.

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19 Brands with a Cult Following (And What You Can Learn From Them)

Hubspot

First, LaCroix engages with anyone who tags the brand, no matter their number of followers. Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. Saturday Night Live (SNL) first aired in 1975. Today, it has almost 60,000 followers. What’s your brand’s “Fearless Flyer”?