2011 Buying Cycle Demand Generation Lead Management 
ANNUITAS
OCTOBER 17, 2010
A few years ago that simply meant generating some leads and some new names for the sales team to pursue, but we are now seeing marketing teams play an active role on engaging prospects at each stage of the buying cycle. Gaffney: Absolutely.
ANNUITAS
DECEMBER 21, 2010
I have said before that there is no better time to be in B2B Marketing and with all the momentum that was built up this year, I am anxiously waiting for what’s to come in 2011. With that in mind, let me offer up the Top 5 New Year’s Resolutions for the B2B Marketer in 2011. 2011 should be the year of the customer.
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