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UGG Boots, Mason Jars & Other Trends That Marketing Made You Like

Hubspot

Contribute a guest post to a popular industry blog, reach out to a thought leader on social media, or simply make more of an effort to expand your professional network -- sometimes, all it takes is the right endorsement to win the hearts (and wallets) of your buyer personas. January 2011: Randy Clemens released The Sriracha Cookbook.

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18 Brilliant Examples of Holiday Marketing Campaigns

Hubspot

Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts. Coca-Cola's been selling cans and bottles with people's names on them since they first launched their "Share a Coke" campaign in Australia in 2011 -- and they've seen a rises in sales ever since.

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Help! My Brand Went Viral: 12 Small Brands That Made It Big

Hubspot

Their website launched in September 2011, just a few months before winter, giving them time to prepare for the busy spring months. His book, A Million Little Pieces originally marketed as his memoir, was catapulted to overnight success after being named on Oprah's television book club. They nail their buyer persona.