2011, Business to Business, Lead Gen and Transparency

Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

JANUARY 13, 2020

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. The ecosystem of publishers, media agencies, brands and their tech stack, was very misaligned and operating in silos from a data transparency standpoint.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

JANUARY 4, 2011

July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&# I’d be interested in your thoughts about the lead gen aspects of blogging. Transparency and authenticity are appealing to customers.

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Convertr look to provide integration in an increasingly crowded martech ecosystem

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

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