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The Business Case For Data Privacy

The Customer

In 2011 a French start-up developed technology designed to collect geolocation data on smartphones and transfer the data onto a mobile marketing platform to support retailers’ “drive to store” strategy and help them assess the impact of marketing investments for in-shop visits.

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5 Prevalent B2B Marketing Myths to Abandon in 2020

Circle Studio

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Thought leadership is about having an ownable and unique perspective —backed by both conviction and authority.

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Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. The ecosystem of publishers, media agencies, brands and their tech stack, was very misaligned and operating in silos from a data transparency standpoint.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

It’s a fantastic post for all those selling to other businesses, but there was one tip that [.] nice mention of Get Satisfaction in Mashable today about tips for business-to-business marketers on Facebook. Introduced before, the biggest highlight of this shoe is the upper sides of a circular transparent window.

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Important Lessons in Online Reputation Management From @AndyBeal [@InboundNow #24]

Hubspot

He's the co-author of a book called Radically Transparent. Contest ends on Wednesday June 15th 2011. And don't forget to check out his book, Radically Transparent. Inbound Now #14 – How to use Content Marketing & Curation for Business with CC Chapman. An online reputation management horror story.

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What Can We Learn from 7 Awesome Corporate Blogs?

Online Marketing Institute

What sets this blog apart is the transparency it offers to Zappos.com customers. It’s aimed at other entrepreneurs and businesses, and has tons of valuable insider information on how to build a corporate culture as outstanding as what Zappos has. The Takeaway Transparency builds trust. © 2011 KISSmetrics.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&# Transparency and authenticity are appealing to customers. Kate Gallagher Says: July 30th, 2010 at 11:32 am Great post! to that list.

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