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The Annuitas Group and Harte-Hanks Announce Strategic Alliance

ANNUITAS

Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc. Relationship expands end-to-end demand generation and lead management service offerings for clients. About Harte-Hanks ®. Harte-Hanks, Inc.

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What’s the next big idea in B2B?

MLT Creative

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. Why not ask B2B marketing experts I trust to answer my question via tweet? I have other thoughts on “The Next Big Idea in B2B,” because ideas are my business. Then I had another idea.

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It’s the End of the B2B Inbound Marketing Funnel as We Know It…

MLT Creative

If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified.