Customer Experience Matrix

DECEMBER 14, 2016

market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Hubspot

MARCH 1, 2015

These apps have traditionally been ad-free, but as the market matures, many founders are looking for ways to bring in revenue and increase the functionality and use of their app. In 2011, Pew Research reported that U.S. This data was released the same year that Apple announced its iOS 5 update, which bundled SMS and iMessage.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

Hubspot

MAY 29, 2015

Then one day, his marketing director found inspiration in a pile of sawdust left behind by one of Dickson's "blender durability experiments," and proposed an idea that would soon propel Blendtec to fame. Triggers: Triggers remind people to talk about your product or service. Highly public ideas market themselves.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

chiefmartech

APRIL 22, 2020

Welcome to the 2020 edition of the marketing technology landscape. That’s almost the equivalent of the entire 2015 marketing technology landscape. They did not shrink the net number of solutions available to marketers. These all have been major themes in marketing and martech over this past year.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Unbounce

JULY 30, 2019

In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. But for many marketers, it’s almost too easy to get planning late and let the holiday pass you by without running your own specials. ” It looks like this: Mixed Product Bundling. billion on Cyber Monday.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Referral Rock

NOVEMBER 1, 2019

A variety of businesses use loyalty programs as part of their marketing strategy. In time past, we had rewarded these customers with airtime minutes and internet data bundles, however, we realized it was becoming overly predictable. As a result of signing up, businesses receive a Pirq marketing kit in the mail.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Loyalty 45