2011, Blast Campaigns, CTR and Open Rate

Industrial E-mail Marketing: Use Application Notes to Engage Engineers

Industrial Marketing Today

JULY 1, 2011

The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011. The problem with basic email metrics of open and click-through (CTR) rates is that they are very limited in their usefulness and flawed to some extent. You can download the full study from here.

Peer-to-peer

Peer-to-peer Planning Marketing Analytics Tools CTR

Why Marketing Automation Needs Permission Marketing

Hubspot

APRIL 14, 2015

It’s very easy to blast out 8 or 8,000,000 emails -- just ask The New York Times. In a 2011 study , open rate and CTR were compared between opt-in and opt-out lists. Opens in the opt-in lists were twice as high as the opt-out lists. CTRs on opt-in lists were also twice as high on average.

Marketing Automation Services

Marketing Automation Services Marketing Automation Automation Work Management

B2B Marketing Zone

Industrial E-mail Marketing: Use Application Notes to Engage Engineers

Why Marketing Automation Needs Permission Marketing

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