2011, Banner Ads and Doubleclick

When Did Programmatic Advertising Start: A History Lesson

Rev

SEPTEMBER 2, 2019

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

Paid Content

Paid Content Advertisements Advertising Doubleclick

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

JULY 21, 2015

A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ].

Banners

Banners Doubleclick Banner Ads Mobile Advertising

B2B Marketing Zone

When Did Programmatic Advertising Start: A History Lesson

Banners Have 99 Problems And A Click Ain’t One

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