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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

higher campaign response rates and conversion rates • 50% decrease in time to execute campaigns • 100% increase in number of campaigns • 85% decrease in cost per lead • 18% higher revenue • 9.3% higher sales quota achievement and 7% higher win rates • 100% increase in deal size 3. Statistics include: • 16.5%

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Your Email Testing Playbook for 2020 (& the Tools You'll Need)

Hubspot

We started doing this sort of testing religiously back in the summer of 2010 and saw dramatic results. Target the offers around those interests for a boost in response rate. Changing up the format of your email can also have a surprising effect on your response rate. Test different newsletter formats.

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6 Email Tests That Matter More Than Your Subject Line

Hubspot

We started doing this sort of testing religiously back in the summer of 2010 and saw dramatic results. Target the offers around those interests for a boost in response rate. Changing up the format of your email can also have a surprising effect on your response rate. 4) The Format.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

Marketers are blindly shifting their ad budgets into digital ad formats that are seeing lower and lower response rates. That’s 1 trillion more than 2010. 04 percent click rate. million people and resulted in 416,000 clickthroughs at an >8% CTR. ” Sounds like a recipe for disaster to me. Mary Meeker ).

Banners 100