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B2B Lead Generation Blog: Lead generation for the complex sale (book update)

markempa

According to studies, the single biggest issue for contemporary business-to-business marketers is effective lead generation. Economic conditions are such that the buyer requires a more thorough business case to justify the purchase decision. Business-to-business marketers are under-appreciated and under-trained.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) And it’s become an imperative point of presence for businesses (or has it ?). Conditions Apply.