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B2B Lead Generation Blog: Lead generation for the complex sale (book update)

markempa

Economic conditions are such that the buyer requires a more thorough business case to justify the purchase decision. Marketers are driven by necessity to focus on immediate tactics, not long-term strategy. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Conditions Apply. Wikipedia and a handful of open-source software developers were the pioneers.