2010, Banner Ads and Click Fraud

Video Measurement Is Broken. Here’s How to Fix It

Contently

APRIL 18, 2017

Is it a static banner ad? When Moat was founded in 2010, viewability was just starting to become a big issue. For years, the video market was a cash factory marred by fraudulent traffic and ineffective programmatic ad exchanges. But how does that work in digital? A full-page takeover? Get a clue.

Video Marketing

Video Marketing Youtube Ad Exchange Click Fraud

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

JULY 21, 2015

A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one!

Banners

Banners Doubleclick Banner Ads Mobile Advertising

B2B Marketing Zone

Video Measurement Is Broken. Here’s How to Fix It

Banners Have 99 Problems And A Click Ain’t One

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