2010 Adwords Telemarketing White Paper 
ViewPoint
JANUARY 26, 2012
Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.
Webbiquity
JANUARY 2, 2013
Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. Think AdWords isn’t important? 500 (fastest-growing companies) had a blog in 2011, down from 250 firms in 2010, despite the fact that 92% of all companies with blogs say it has been successful for their business. ( 3 SEM Facts.
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