Online Marketing Institute

NOVEMBER 8, 2010

About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. Unlike B2C, B2B customers generally have a significant Lifetime Value beyond the initial purchase. Think repeat purchases, service, parts, etc over the average lifespan of B2B customers.

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ROMI Ad Building Marketing Automation Services Privacy Policies 40

Online Marketing Institute

NOVEMBER 8, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

The tricky part for B2B is that conversion comes much later and isn't as easy to track as say, a purchase made from a B2C e-commerce site. BTW, our recent HRmarketing Trends Report Survey ( [link] ) showed that in 2009 82% of companies didn't measure ROI of social media but now, 69% intend to do so! Interesting.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

SEPTEMBER 30, 2010

Purchase Tickets Nominate Now Recently Trending Digg Founder “Burned Out,&# May Leave by End of 2010 View Comments The Case For Social Media in Schools View Comments 10 iPhone Apps for the Global Foodie View Comments New Twitter Design Based on the Golden Ratio [IMAGE] View Comments Which Words Does Google Instant Blacklist?

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