Remove 2009 Remove Opinions Remove Storytelling Remove Transparency
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Survival Skills for the Hedge Fund Apocalypse

Marketing Craftmanship

Collectively, fund managers may be geniuses at left-brain, quantitative skills; but often fail miserably at managing right-brain storytelling skills, or at hiring right-brain people to manage those tasks properly. In their opinion, nothing but performance really matters. Tell them exactly what you’re thinking.

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Introducing Angus Nelson: B2B Messaging, Positioning, and Audience Building

Golden Spiral

By the way, I have an influencer marketing background too, so the storytelling is a whole other beast that I'd love to sink my teeth into. Angus Nelson: So, there's a couple different elements, and I think I would start first with storytelling. Some people have different opinions of that. Look at me! Look at my thing!

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17 Compelling and Highly Usable B2B Marketing Statistics

Online Marketing Institute

Top 10 Tips for Lead Nurturing Success RSA and Social Media: Nasza-Klasa in Poland A Look Inside the Sketchbooks of 12 Top Designers - Stefan Sagmeister The Status of Social Media in the Middle East Straight from the Arabian Horse’s Mouth in Cairo Bees’ Views on Brand Building Financial Services: Transparency through Social Media?

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30 Women Shaping B2B Tech Marketing

SnapApp

Companies are focusing on being transparent with their knowledge sharing (the good, the bad, and the ugly) and tailoring their communication that sustains ongoing conversations that nurture buyers over time - not the quick one-off high pressure sale. . Storytelling in content marketing.

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30 Women Shaping B2B Tech Marketing

SnapApp

Companies are focusing on being transparent with their knowledge sharing (the good, the bad, and the ugly) and tailoring their communication that sustains ongoing conversations that nurture buyers over time – not the quick one-off high pressure sale. Storytelling in content marketing.