Low Cost Systems for Demand Generation
Customer Experience Matrix
FEBRUARY 4, 2009
This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. But what really concerns me is that these people are apparently limiting their consideration to just those two products. Marketo is certainly a fine product, but marketers should still look around before picking it by default.