B2B data decay and list rental – buyer beware!
Biznology
FEBRUARY 13, 2015
In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. In brief, the study showed that on average B2B data decays at a rate of just over 5% per month, or 70.3% per year. Think of it this way. Like this post?
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