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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Potential providers: Data.com (formerly Jigsaw), NetProspex , D&B. Recipients do not expect email from you, giving lists a far lower average response rate than an opt-in list built organically over time. Expect to pay anywhere from a $0.50 Renting a B2B List.

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B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. In brief, the study showed that on average B2B data decays at a rate of just over 5% per month, or 70.3% Knowing the quality will help you prepare to understand the results.

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Email Lists: Should You Rent or Buy?

The Point

In recent years, a number of long-time business database companies ( InfoUSA , Hoovers , Dun & Bradstreet ) have been joined in the list market by so-called “crowd sourced” databases like Data.com (formerly Jigsaw), InsideView , and others.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc. This originates from Jigsaw, and provides Executive names, phone numbers, and email addresses without any additional subscription.

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Tips For Incorporating Direct Mail Into Your Account-Based Marketing Campaigns

Terminus

Direct mail promotes higher brand recall , has a 4x higher response rate than email, and elicits a stronger emotional reaction from the recipient. The very same day, we launch Terminus display ads that include a personalized message and images of jigsaw puzzle pieces.