Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Communicate with Content After strategic thinking, the key to social media success is content creation.

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Convince & Convert

APRIL 22, 2010

Driving purchase intent through kinship. Driving purchase intent through kinship. This is complex stuff!! This is complex stuff!! This is complex stuff!! link] jaybaer Spectacular comment Judy. Thank you. It's not a unicorn, it's a horse. And you're right that ultimately it's about humanization.

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Convince & Convert

SEPTEMBER 2, 2010

Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. Your faith creates for me an opportunity to educate more and more marketers and the companies for which they work. Kinship creates purchase intent. Technology I’m a gadget guy.

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