Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. The game is going to change in a big way very soon. All rights reserved.

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Convince & Convert

APRIL 22, 2010

[link] [link] Eric Keosky-Smith GREAT way to reframe the discussions Jay … where my head starts to hurt – and of course that means opportunity – is when we aren't talking about isolated, focused single layer “social media&# campaigns (e.g. Driving purchase intent through kinship. Thank you.

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Convince & Convert

SEPTEMBER 2, 2010

I am incredibly fortunate to have readers and supporters that expose my work to a wider audience than most social media consultants enjoy. Your faith creates for me an opportunity to educate more and more marketers and the companies for which they work. Why do you love social media? Kinship creates purchase intent.

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