Taming Your Brand Mascot « The Effective Marketer
The Effective Marketer
MAY 10, 2010
I particularly like the tips a FastCompany article, “ Brands with character ”, gives: Give the brand human traits Create a life, backstory to your character/mascot Plan for the long run Don’t overcomplicate What mascots do you consider memorable and why? How do you create a successful brand mascot? Like Be the first to like this post.
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