5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. To begin, write down your differentiator, your work philosophy, your values and life philosophy! (To

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B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. If you focus on the one factor that drives your email marketing success, you will then have a point of differentiation. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. I was able to catch Mike Schon, CEO at LeadLander, and asked him "What differentiates LeadLander from traditional web analytics services like Google Analytics?". We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009?

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. While the standard industry classification may tell part of the story, it provides you with same analysis as your competitors and no qualitative differentiation for defining your market segments. March 20, 2009 1:17 PM Kenji said.

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog).

ClickInsights: Aggregating the Best Content in B2B Marketing

Ambal's Amusings

But I'm convinced there's high value and there's some real differentiation. The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years?

Guest Post: Rebel Brown - Rolling Thunder - Powering Momentous Market Launches

Ambal's Amusings

She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. I met Rebel Brown through our common friend Ardath Albee earlier this year.

Is Twitter a Critical Part of your Resume?

Buzz Marketing for Technology

Not just for job leads but for the differentiation. The short answer is – YES! In a recent article in the NY Times called Tweeting Your Way to a Job. They talk a lot about people who have found a new job Tweeting for an employer.

Social Media Success Stories

Anything Goes Marketing

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool.

Facebook Marketplace - Time to take another look

Buzz Marketing for Technology

This site is truly a differentiated offer compared to eBay and Craigslist as as Facebook integrated in more payment features on the Facebook platform - this could become a real killer ap.

People don’t buy “run of the mill” anything anymore!

Buzz Marketing for Technology

I work in a professional services firm and in order for firms like ours to differentiate themselves they have to create perhaps hundreds of personal brands around individuals who understand niche topics extremely well.

Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th

Sales Lead Insights

So to generate more business your lead generation strategies must clearly communicate value while differentiating your products and services from the competition and resonating personally with your prospective customers. Are you responsible for B2B lead generation at a large company?

B2B Lead Generation by Phone: An Interview with Michael Brown

Sales Lead Insights

Doing so differentiates your communication favorably from that of telemarketers and your competitors and allows you to “make the case&# for the prospect to take the next forward step in the consideration process. This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. My guest today is Michael A. Brown.

11 Marketing Lessons to be Learned from Driving

Ambal's Amusings

If your brand is perceived as the second best or as a commodity, you have to try harder (Avis slogan "We try harder") to differentiate, to attract and retain customers. The Mac brand image even rubs off on the product owners and we call all our MAC buddies "cool folks" However, whether you own a great product or a commoditized product, differentiate yourself with what makes your product unique - more convenience, great service, easy to use etc.

The information gap between marketing and sales—and how to fill it

Chris Koch

They have genetic tendencies towards extroversion, confidence, hope (some would say denial), relationship building, and the real differentiator: emotional perception—usually expressed as the ability to “read people” (and one’s self). I’m hearing a lot from clients and researchers about how vast swaths of salespeople need to be eliminated as companies transition from selling products to services and solutions.

The information gap between marketing and sales—and how to fill it

Chris Koch

They have genetic tendencies towards extroversion, confidence, hope (some would say denial), relationship building, and the real differentiator: emotional perception—usually expressed as the ability to “read people” (and one’s self). I’m hearing a lot from clients and researchers about how vast swaths of salespeople need to be eliminated as companies transition from selling products to services and solutions.

We need an app for that

Chris Koch

He differentiates between a marketing funnel and a sales funnel because so many leads are lost in the handover between marketing and sales—94%, according to this report. I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., using data to determine and predict customer buying patterns.

We need an app for that

Chris Koch

He differentiates between a marketing funnel and a sales funnel because so many leads are lost in the handover between marketing and sales—94%, according to this report. I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., using data to determine and predict customer buying patterns.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. I was able to catch Mike Schon, CEO at LeadLander, and asked him "What differentiates LeadLander from traditional web analytics services like Google Analytics?" We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews.

Inbound Marketing & Marketing Automation

LeadSloth

This will differentiate them, and will allow them to increase the revenue per customer. The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines.

SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

The reasons for CMS vendors to add marketing automation functions are clear: to differentiate themselves and to capture budget now spent on analytical and marketing systems. Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. Channel-specific marketing automation is less appealing but should help to keep marketing automation vendors on their toes.

Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

In fact, if they're any kind of marketers at all, they'll argue it's a competitive differentiator. If you read this blog regularly (and who doesn't?), you know that I see a lot of demand generation systems. Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers.

How to Compare Demand Generation Vendors: Choosing Summary Measures

Customer Experience Matrix

In practice, nearly every system has this sort of library, so it’s not a differentiator. I’ve more or less decided to offer a free summary of the demand generation vendor information in the Raab Guide. This might cost me a few sales, but it will enable many more people to benefit from the Guide’s contents and will make the Guide more valuable to the sponsoring vendors. This raises the issue of exactly what should be in the summary listings.

Using thought leadership and educational marketing to generate leads

B2B Lead Generation Blog

Bauer writes, “What differentiates a thought leader from any other knowledgeable company [or individual] is the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.”  As marketers look for ways to optimize lead generation, they are recognizing the value of using educational content and thought leadership to help attract more customers.

All social media sites should offer profit sharing and ad revenue

Biznology

Doing so would differentiate the company so to do in a world where the only real incentive is attention, inclusion, play, and information. Right now, the only real feedback for doing things right is your Klout Score, which really hasn’t meant much since 2009.

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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

The key role of sales is to provide that last 5% needed to reach a buying decision: the company's differentiating value , or what pain the prospect will experience if they don't buy the right product or service.

Stretch Scarce Resources by Evolving a B2B Co-Marketing/MDF Strategy

B2B Marketing Savvy

Cairo : It all starts with a vision, “how do I differentiate my firm from the pack”. In this case the Franchisee was the buyer and immediately saw the campaign as a way to differentiate his properties with a superior idea.

Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? However, in environments of 20 servers or more, 20 to 30% licensing and infrastructure cost savings was indeed the normal cost differential between Microsoft and the competition.

Best of 2008: Web & SEO Copywriting

WebMarketCentral

Any type of marketing copywriting is a blend of art and science. Writing for the web involves requires as much art as any other form, plus another level of science.

Best Practices from the Front Lines: Thought Leadership with Mark Fidelman

Modern B2B Marketing

In our newest B2B marketing thought leadership interview , Mark Fidelman is the EVP of Sales at MindTouch and author of " Open Source Best Practices 2009 " talks about open source success and using marketing automation to achieve it. What prompted you to launch the Open Source Success Best Practices 2009 survey? How well is the product / solution differentiated from your competitor’s solution. That’s powerful differentiation and why solutions like Marketo are important.

Social Media, Smocial Media

Wondering Out Loud

No, they invited you to tell them how you are going to differentiate their company from its competitors. Ever shot yourself in the foot? I’m not talking about using a firearm to do the deed, I’m talking about using your mouth. If you’ve ever stood in front of an executive and spent precious time explaining why they needed be involved in social media you have. .

B2B Lead Management Market Heats Up

delicious b2bmarketing

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. How do you differentiate between these two in conversation? Too many with too little differentiation. Confirmed: The Recession Limits Interactive Experimentation Archives July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 More.

Tying ROI proposals to Unique Strategic Value

The ROI Guy

Any way you look at it, as ROI proposals become required, its important to not only quantify unique value, but to begin to differentiate your proposals with a core connection to the organization. Rick Page, founder of The Complex Sale Inc.,

Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

The February 2009 issue of Wired magazine gives examples. Lesson: vet all choices against the basics: • Does it clearly differentiate our company? • Note: This is the third in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner.

Cut B2B Branding Guesswork With a Methodical 5 Step System

WebMarketCentral

Symbolizing This is key: Identify a name, tag line, concept, shape, and color that can symbolize your top differentiator. Note: This is the second in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. An intuitive, user-focused web site begins with an intuitive, user-focused brand. To arrive at such a brand, be systematic.

Full Armor's Policy Portal: First Core Infrastructure Optimization Solution via Cloud

The ROI Guy

As a result, PolicyPortal is able to:> reduce end-point management costs to $230 per year, a savings of $1,090 per end point per year;* Reducing service desk calls by 10% or more; Improving business agility, allowing organizations to deploy new applications faster by 20% The most differentiating factor is that these savings can be achieved via PolicyPortal with little / no need for management infrastructure and up-front investment.

7 Creative Stunts People Used to Land Their Marketing Dream Jobs

Hubspot

To get the attention of a hiring manager at a top agency, you'll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing -- all without seeming too over-the-top, gimmicky, or creepy.

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

ViewPoint

Jim has done an excellent job of differentiating between target segments that are good fits for ABM and larger target markets (or what Jim calls TAM or total available marketplace) that may require marketing that is more traditional.

Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

But as older vendors revamp their interfaces, it will become harder for buyers to differentiate along those lines. So much for 2009. Tags: 2009 trends demand generation marketing automation raab guide sales automation Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. But enhanced reporting was the most common improvement of all. Could marketers finally be ready to spend on measurement?