Trending Sources

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. To begin, write down your differentiator, your work philosophy, your values and life philosophy! (To

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B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. If you focus on the one factor that drives your email marketing success, you will then have a point of differentiation. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009?

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. I was able to catch Mike Schon, CEO at LeadLander, and asked him "What differentiates LeadLander from traditional web analytics services like Google Analytics?". We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. B2B Lead Generation Benchmark Study 2009.

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Ambal's Amusings

Jonathan Kantor: There are four things that clearly differentiate The White Paper Company from other white paper writers/marketers: An exclusive focus on white papers. will provide ways to generate clear market differentiation, more profitable white paper projects, and higher gross margins.

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog).

Guest Post: Rebel Brown - Rolling Thunder - Powering Momentous Market Launches

Ambal's Amusings

She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. I met Rebel Brown through our common friend Ardath Albee earlier this year.

ClickInsights: Aggregating the Best Content in B2B Marketing

Ambal's Amusings

But I'm convinced there's high value and there's some real differentiation. The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years?

Is Twitter a Critical Part of your Resume?

Buzz Marketing for Technology

Not just for job leads but for the differentiation. The short answer is – YES! In a recent article in the NY Times called Tweeting Your Way to a Job. They talk a lot about people who have found a new job Tweeting for an employer.

Social Media Success Stories

Anything Goes Marketing

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool.

People don’t buy “run of the mill” anything anymore!

Buzz Marketing for Technology

I work in a professional services firm and in order for firms like ours to differentiate themselves they have to create perhaps hundreds of personal brands around individuals who understand niche topics extremely well.

Facebook Marketplace - Time to take another look

Buzz Marketing for Technology

This site is truly a differentiated offer compared to eBay and Craigslist as as Facebook integrated in more payment features on the Facebook platform - this could become a real killer ap.

Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th

Sales Lead Insights

So to generate more business your lead generation strategies must clearly communicate value while differentiating your products and services from the competition and resonating personally with your prospective customers. Are you responsible for B2B lead generation at a large company?

Social media ROI and the mystery of brand equity

grow - Practical Marketing Solutions

For example, a brand can assure customers of consistent product quality, differentiate the product from competitive offerings, or facilitate customer’s purchase decisions. Our theme this week is measuring the value of social media.

Does the social web primarily benefit service companies?

grow - Practical Marketing Solutions

4) One key to a successful marketing strategy is finding meaningful points of differentiation. . One of my favorite thought leaders and {grow} community members is John Bottom , a director at the Base One marketing agency in London.

Your website is NOT a strategy

grow - Practical Marketing Solutions

And, after telling me that he didn’t have strong data on his customer base and couldn’t name how he was differentiating his product, it was clear that he didn’t. My theme this week is "strategy" and I would like to examine one of the biggest strategy-related problems I encounter with clients.

The world's most broken marketing process

grow - Practical Marketing Solutions

Here’s my vote for the most clueless group of marketers in the world: real estate agents.

B2B Lead Generation by Phone: An Interview with Michael Brown

Sales Lead Insights

Doing so differentiates your communication favorably from that of telemarketers and your competitors and allows you to “make the case&# for the prospect to take the next forward step in the consideration process. This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. My guest today is Michael A. Brown.

Managing Generation Zombie

grow - Practical Marketing Solutions

3) Universities will recognize the need for an emotional intelligence curriculum and differentiate their offerings based on this need. Consider: The average teen in America texts nearly 1,500 times a month and 15,000/month is not unheard of (that’s 500 messages per day!).

The lamest excuses to avoid social media marketing

grow - Practical Marketing Solutions

Why not look at using social media to differentiate your business through service innovations? Today my schizophrenic journey into B2B and social media takes yet another twist. In part one we looked at how the social web can play a role even in "extreme" B2B sales situations.

Most painful marketing mistakes -- Part 1

grow - Practical Marketing Solutions

You can see that it's impossible to have an effective advertising campaign without clearly defining who you're selling to, the customer needs you're meeting, competition, pricing, and your points of differentiation.

More marketing for less: Think inside the box.

grow - Practical Marketing Solutions

How is it differentiated from competitors? Constant innovation should be a central part of your business strategy but when the budgets get crunched, there is still plenty of value in the "old-school" marketing basics. Bargains in traditional media.

11 Marketing Lessons to be Learned from Driving

Ambal's Amusings

If your brand is perceived as the second best or as a commodity, you have to try harder (Avis slogan "We try harder") to differentiate, to attract and retain customers. The Mac brand image even rubs off on the product owners and we call all our MAC buddies "cool folks" However, whether you own a great product or a commoditized product, differentiate yourself with what makes your product unique - more convenience, great service, easy to use etc.

The information gap between marketing and sales—and how to fill it

Chris Koch

They have genetic tendencies towards extroversion, confidence, hope (some would say denial), relationship building, and the real differentiator: emotional perception—usually expressed as the ability to “read people” (and one’s self). I’m hearing a lot from clients and researchers about how vast swaths of salespeople need to be eliminated as companies transition from selling products to services and solutions.

The information gap between marketing and sales—and how to fill it

Chris Koch

They have genetic tendencies towards extroversion, confidence, hope (some would say denial), relationship building, and the real differentiator: emotional perception—usually expressed as the ability to “read people” (and one’s self). I’m hearing a lot from clients and researchers about how vast swaths of salespeople need to be eliminated as companies transition from selling products to services and solutions.

We need an app for that

Chris Koch

He differentiates between a marketing funnel and a sales funnel because so many leads are lost in the handover between marketing and sales—94%, according to this report. I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., using data to determine and predict customer buying patterns.

We need an app for that

Chris Koch

He differentiates between a marketing funnel and a sales funnel because so many leads are lost in the handover between marketing and sales—94%, according to this report. I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., using data to determine and predict customer buying patterns.

Inbound Marketing & Marketing Automation

LeadSloth

This will differentiate them, and will allow them to increase the revenue per customer. The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. I was able to catch Mike Schon, CEO at LeadLander, and asked him "What differentiates LeadLander from traditional web analytics services like Google Analytics?" We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews.

SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

The reasons for CMS vendors to add marketing automation functions are clear: to differentiate themselves and to capture budget now spent on analytical and marketing systems. Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. Channel-specific marketing automation is less appealing but should help to keep marketing automation vendors on their toes.

Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

In fact, if they're any kind of marketers at all, they'll argue it's a competitive differentiator. If you read this blog regularly (and who doesn't?), you know that I see a lot of demand generation systems. Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers.

How to Compare Demand Generation Vendors: Choosing Summary Measures

Customer Experience Matrix

In practice, nearly every system has this sort of library, so it’s not a differentiator. I’ve more or less decided to offer a free summary of the demand generation vendor information in the Raab Guide. This might cost me a few sales, but it will enable many more people to benefit from the Guide’s contents and will make the Guide more valuable to the sponsoring vendors. This raises the issue of exactly what should be in the summary listings.

All social media sites should offer profit sharing and ad revenue

Biznology

Doing so would differentiate the company so to do in a world where the only real incentive is attention, inclusion, play, and information. Right now, the only real feedback for doing things right is your Klout Score, which really hasn’t meant much since 2009.

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Most painful marketing mistakes -- Part 4 "No value proposition"

grow - Practical Marketing Solutions

If you’re starting a business, you must conduct upfront research to find your clear points of differentiation – what makes you UNIQUE in the marketplace? Wal-Mart had a clear point of differentiation and could tell the story in four words, and later ONE word, "Always." Painful marketing blunder number 4: No unique value proposition. The pain factor on this one is VERY HIGH because you’re probably going to spend a boatload of money before you discover that you’re failing.

Using thought leadership and educational marketing to generate leads

B2B Lead Generation Blog

Bauer writes, “What differentiates a thought leader from any other knowledgeable company [or individual] is the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.”  As marketers look for ways to optimize lead generation, they are recognizing the value of using educational content and thought leadership to help attract more customers.

7 Creative Stunts People Used to Land Their Marketing Dream Jobs

Hubspot

To get the attention of a hiring manager at a top agency, you'll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing -- all without seeming too over-the-top, gimmicky, or creepy.