2009 Class Hubspot Marketing Mix 
The Effective Marketer
JANUARY 13, 2011
According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. In their research they also classify companies according to their results in email marketing usage. United States License. United States License.
LeadSloth
JANUARY 12, 2010
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.
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B2B Marketing Zone Posts
NOVEMBER 2, 2010
Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. It’s clear that we are beginning to emerge from a state of early adopters to general market interest and need.
B2B Marketing Zone Posts
AUGUST 3, 2010
Social media “marketers&# who have never practiced marketing. Maybe have never even had a sales job or a college-level marketing class. Sales Is the Reason Your Content Exists - Content Marketing ROI - Junta 42 , July 26, 2010 Before I launched my business, I read the Bootstrapper’s Bible by Seth Godin.
Webbiquity
AUGUST 18, 2012
“Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). 21% of “best in class” companies use social sign-in, compared to 8% of average-performing firms.
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