Remove category saas
article thumbnail

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

As a result, Mr. Carr asserts that most IT spending be minimized based on the lack of bottom-line impact which can ultimately be derived from such investments. Until this can be resolved, whereby people have the water and food they need, the next highest need, the safety of home and family, is not an issue.

ROI 40
article thumbnail

B2B Marketing ROI

Online Marketing Institute

Within the B2B industry, your website can mean everything to your potential customers. Can I get to it easily? “Dear x&# ) can make perfectly harmless emails come under suspicion. . “Dear x&# ) can make perfectly harmless emails come under suspicion. Is there something here for me?

article thumbnail

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.