Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment.
How to create B2B social media policies
NOVEMBER 24, 2009
Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. the Whole Foods CEO using an alias to bash competitors or the Wal-Mart bloggers who didn’t disclose that they were being paid by the company).
how to use social media - lessons from ama digital conference
The Effective Marketer
MARCH 7, 2009
The Zappos story about blue suede shoes stuck in my mind as a great example of social media, six degrees of separation, and pure luck The best of these events for me is actually the networking portion.
Three steps for B2B marketers to build a personal social media presence
JUNE 26, 2009
I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). For example, I have a column that does a running search for “B2B.” I started by following the bloggers I like, as well as friends and colleagues. For example, we just happen to have an ITSMA group on LinkedIn that you can join. Wetpaint offers a nice free wiki.
Top 60 B2B Marketing Posts and Hottest Topics November 2010
B2B Marketing Zone Posts
DECEMBER 1, 2010
4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? People are now curating lists of the most influential bloggers by Klout score. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. How are your landing pages and blogger pitches?