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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment.

How to create B2B social media policies

Chris Koch

Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. the Whole Foods CEO using an alias to bash competitors or the Wal-Mart bloggers who didn’t disclose that they were being paid by the company).

Trending Sources

how to use social media - lessons from ama digital conference

The Effective Marketer

The Zappos story about blue suede shoes stuck in my mind as a great example of social media, six degrees of separation, and pure luck The best of these events for me is actually the networking portion.

Three steps for B2B marketers to build a personal social media presence

Chris Koch

I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). For example, I have a column that does a running search for “B2B.” I started by following the bloggers I like, as well as friends and colleagues. For example, we just happen to have an ITSMA group on LinkedIn that you can join. Wetpaint offers a nice free wiki.

Associations Social Media Opportunity


I would immediately add to her list to visit the Association Social Media Wiki to find great case studies that you can help to use as examples. Two approaches to consider: Learning Circuits Big Questions this is a monthly question - organized by a member of the association (ASTD) that asks bloggers to contribute their responses. Three Social Media Questions Associations Should Consider in 2009. This morning I had one of those wonderful social networking moments.