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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. You know who you are.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. The need for new analytical skills. Maria Pergolino , Sr.

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Investment Killed the Internet Star

GreenRope

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. We've seen it before.

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Investment Killed the Internet Star

GreenRope

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. We've seen it before.

article thumbnail

Investment Killed the Internet Star

GreenRope

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. We've seen it before.

article thumbnail

Investment Killed the Internet Star

GreenRope

." When my business partner and I started the predecessor company to GreenRope, an email marketing company called CoolerEmail, we did it from two locations, Portland and San Diego. It took a few years, but we were able to bootstrap CoolerEmail into a successful permission-based email marketing business. We've seen it before.