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How Online Sales Can Help You Grow in Hard Times

Hubspot

This stat may be easy to brush aside in economic expansions, but in a time when every dollar of sales and marketing expense should be scrutinized, it's impossible to ignore. The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

I realize number of friends/followers/likes isn't an important statistic, but if you don't have a few, it's hard to get the stats that do matter. So I think there's a bit of relevance to tracking those stats. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

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