2008 2010 eCommerce Knowledge Base 
Hubspot
DECEMBER 13, 2022
The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Before hopping on a Zoom, consider leaning into live chat, a knowledge base, and customer testimonials as a way to answer buyer questions in a low-touch way. I know that shift can feel daunting.
Online Marketing Institute
MARCH 13, 2011
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