It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
Adobe Experience Cloud Blog
FEBRUARY 15, 2016
A marked departure from the clutter of the earlier websites, Barack Obama’s 2007 website harnessed the power of a clear message and call-to-action. Obama also leveraged YouTube like never before. As Arianna Huffington, editor-in-chief of The Huffington Post said, “Were it not for the Internet, Barack Obama would not be president.
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