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2007

PointClear

Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

ViewPoint

JULY 11, 2011

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Selling subscriptions via a direct sales force.

Enterprise Management

Enterprise Management Work Management Marketing Management Marketing Automation Services

The 10 most fascinating people in B2B Marketing in 2015

Biznology

JANUARY 6, 2016

With a tip of the hat to Barbara Walters , I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this year. This round-up represents only a small sample of the fresh thinking that drives the upward march of B2B “modern marketing.” We are lucky to have them.

B2B Marketing

B2B Marketing PointClear Work Management B2B

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How to Leverage Behavioral Science Insights for Direct Mail Success

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

The 10 most fascinating people in B2B Marketing in 2015

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