Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. I think the same is true for the bevy of social tools. December 2007.

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Buzz Marketing for Technology

JUNE 27, 2008

At the recent ASTD conference in San Diego, I got to meet many of you and hear some of your stories. I think they represent many of the uses of rapid elearning software and demonstrate the value the tools bring to their organizations. In fact, they now train their subject matter experts (SME) to use the tools.

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Work Management Budget Programs Enterprise Management Template 100

Convince & Convert

MAY 26, 2010

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. Stelzner on Vimeo.

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Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Retweet-style sharing tools? How many more platforms or tools must one try to digest/use regularly? Check ( Facebook Lite ).

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