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Does Your Business do Podcasts? It Should

Anything Goes Marketing

DECEMBER 3, 2006

Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. Why not do this for a white paper as well. PS - Yes, I myself have yet to create a podcast but who knows what will happen in 2007. Have you heard of books on tape?

Web 2.0 100
Web 2.0 RSS Webcast Business 100
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How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. For example, if an increase in session time spent on site appears to correlate with registrations for a webcast, then that indicates that webcasts resonate with the audience. White paper. Profit margin. Net profit.

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ROI Paid Content Social Marketing Webcast 50
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