2007, Click Fraud, Google and SEM

MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

SEPTEMBER 14, 2007

Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007. A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008. Thinking of bringing SEM and SEO in-house? Like you needed a research study to learn that.).

Cost Per Click

Cost Per Click Advertising Benchmark Search Marketing CPC

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

JANUARY 22, 2008

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. seems somewhat odd; you should NEVER outsource SEM without ongoing reporting and analysis as part of the service offering.

SEM

SEM Paid Content Paid Search Agency Adsense

B2B Marketing Zone

MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

Best of 2007: Articles and Blog Posts on SEM

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